A B O U T

New Americana is a lifestyle boutique that represents what Detroit really is, a melting pot of all different cultures from all over the world. New Americana houses goods that are made by artisans worldwide. This brings us to New Americana’s credo, Global Design | Local Find. We believe in quality, which will be displayed in all of our goods.  Our commitment to quality will also pair with our passion to support artisans worldwide. We believe that New Americana can help make a difference by empowering artisans globally, while providing local economic growth.

OUR STORY